At Inner Beauty SkinCare, esthetician and CEO Mindy Black wants to skip band-aid solutions like medication and quick procedures in favor of solving clients' skincare problems for the long term.
Skincare is not one size fits all, Mindy says. So what your friends are doing and using isn't necessarily the answer for you. There's a time and place for medication, procedures and invasive treatments; but ultimately, Mindy believes education is the key.
"Unfortunately, society has accepted a doctor who gives you a pill for any aliment or issue," she adds. "I go back to basics: listen and analyze it to find the 'why' so we can make it go away!"
We recently checked in with Mindy to learn more about Inner Beauty and the good skincare habits she recommends. Here's what she had to say:
Tell us about Inner Beauty Skin Care. When and why did you start your business?
After being a dental assistant for 10 years, I retired from the dental field in 2005. Being bullied on the job and not being able to use my voice, I knew my time was coming to an end. I took some time off, planned my wedding and went to skincare school.
In all honesty, I went just to prove to myself that I was smart because school hadn't always been my strong suit. I was also bullied when I was growing up in school for being Jewish. There was a pattern, and yes, I allowed that to happen. I was young, and I didn't know how to stand up for myself. I was very insecure and didn't feel I was smart at all. That's what emotional abuse will do to your mind.
Gaining the confidence and working hard to graduate at the top of my class, I had that light bulb moment of, "WOW, I am smart."
I always had an interest in skin care and fashion, but even with this new license I didn't think it was for me. I went on a few interviews but no one wanted to hire me because I was new and had no real experience. The standard cliché! I pretty much just tucked the license in my back pocket because ultimately I had so much fear, and I really didn't know what I wanted to do when I grew up.
I started IBSC in 2006. I took the leap of faith and ran with it. I rented a small room inside of a hair salon right after graduating. I knew I would practice on my own and that I didn't want to work for a doctor or anyone else again.
I dabbled in the beginning - one client here and there, paying my rent and staying content. But working in a hair salon was not cutting it for me. I felt like the lost duck. A year in, I had an opportunity to share space with a client who was an acupuncturist, and it finally began feeling like home. I felt more and more in my role as an esthetician; I was helping women and teens with their skin and gaining confidence in my role.
The clients were helping me more than I was helping them. I was the one growing and smiling every day, not just because of their clear skin, but because of my treatments. I did that. I fixed it. CONFIDENCE was setting in. I finally got over the negative persona I had in MY head about the title "esthetician" not being worthy and good enough. That was only in my head -- no one else's! I finally started to accept myself as a woman, a smart woman who is no longer insecure. One who was accomplished.
It wasn't like I had acne when I was younger and now needed to heal every face. It was all confidence for me!
Why do you think great skin is empowering?
Great skin or not, owning it and being proud of who you are, and not ashamed - that's empowering. Using your story, gifts and talents as motivation to do and be better, rather than cry and have a pity party. Everyone has a story; it's just what you do with it along the way and how you leave your mark.
What are some of the real skincare problems you see ever day?
Acne, sun spots, skin cancers, dehydrated skin
You also try to help young women learn about skin care as they enter into adulthood. What are some of the most important habits you think young women should develop when it comes to caring for their skin?
Great question. Cleansing and SPF are essential for young adults. Just adopting simple healthy habits will set them up for confidence. It doesn't have to be extensive or expensive. Understand that it's not one size fits all. It is important for them to recognize they are uniquely different from their friends and that's OK! Proper makeup technique and application of colors to enhance their features is important as well. They are all experimenting at this age. They just need to know it's not about "hiding" and masking; it's about enhancing.
What do you think are some of the worst things we do to our skin?
Going to bed with makeup on. Not wearing SPF daily. Not reapplying when we are at the beach. Getting burnt. Just one bad burn in a lifetime can increase your risk of getting skin cancer by up to 30 percent.
How can we go about figuring out what skincare routine works best for us?
Understanding your skin type, and that it's something you are born with: normal, combination, dry, oily.
Acne is a condition. Rosacea is a condition. These are inherited. Just because you have a pimple doesn't mean you have acne, and just because you are red doesn't mean you have rosacea; and you certainly don't need a pill for these. There are plenty of ways to combat these conditions.
Talking to an esthetician can help you understand your skin and help with a plan to make these issues go away.
What types of products and treatments do you favor for healthy skin? What do you avoid?
Serums and products with Peptides, Retinols and SPF are essential for healthy skin. They work to lock in moisture, treat and protect the skin. I love oxygen treatments, Vitamin C treatments and Collagen treatments. Treatments that hydrate, plump, tone and tighten are important. Hydrated skin is healthy skin, and it's not about how much water you drink. It's about the products you use topically to feed your skin the nutrition it needs. That's where the "glow" comes from.
Things to avoid: parabens; products loaded with fragrances, dyes and chemicals; and products with very grainy beads for washing or exfoliating - they can cause microscopic tears and do more harm than good.
What are some of your favorite DIY skincare remedies?
Coconut oil and apple cider vinegar are my faves. You can use coconut oil for a shaving cream, for moisturizing and even as an eye makeup remover. Apple cider vinegar can be used as a toner and a spot treatment for blemishes.