When she founded Orglamix, Cheri Tracy set out to create amazing, natural beauty products in every shade of the rainbow - products that make people happy and were cruelty free. Today, her brand stocks more than 600 products from mineral makeup to essential oils to skincare treatments.
"I'm a mom, so I want products that are quick and easy-to-use," she says. "Who has time for a 12-step skincare routine and makeup that takes 30 minutes to apply? If I'm lucky, I may get five minutes to myself in the mornings."
Cheri also wanted to make sure her products were fairly priced so that her customers could feel good about splurging on themselves.
"As moms, we tend to take care of everyone else first. I think of my products in terms of little, affordable, well-deserved pick-me-ups."
We recently checked in with Cheri to learn more about her passion for natural personal care products, skincare routine, and favorite DIY beauty tricks. Here's what she had to say:
How did you become so passionate about natural makeup and beauty products?
I wanted to create a healthier makeup - beautiful, natural color cosmetics made with minimal ingredients and maximum impact. Does foundation really need 45 ingredients? Heck, no! When I started, natural cosmetics and mineral makeup brands were very basic and blah, with bad packaging and boring colors. I set out to create a range of colors and products that perform, inspire and excite, helping women to look and feel great everyday. I want to be the MAC cosmetics of the natural makeup world.
What are the benefits both to the individual and the environment of natural cosmetics and skin care products?
Natural ingredients are profoundly effective, inspiring to your senses, better for the environment and most beneficial to your overall well-being.
What do you think are the biggest risks associated with using commercially-made cosmetics and skincare products?
Plain and simple, your skin is a sponge. It's your largest organ; and what you put on it gets absorbed into your body. Consumers need to educate themselves. To start: read labels. Know what you're buying.
What does your daily skincare routine consist of?
It's really very simple. Good skincare is necessary, but many women claim to be too tired, stressed, busy, or (insert your favorite excuse) to bother first thing in the morning or before they collapse into bed. Believe me, I get it!
Less is more. Over the years, I've narrowed my daily skincare routine down to five products.
I'm in my 40s and my skin is sensitive; yet due to fluctuating hormones and earlier sun damage, I have dark spots and uneven skin tone. I usually have dark circles under my eyes from lack of sleep. My objective: radiant, glowing skin that looks like I've had 12 hours of beauty rest, when in reality I've had five to six.
Morning and night, I use a konjac sponge. No soap, just water. It's fast and easy to clean and gently exfoliate in one step, so no excuses. I also use a two-in-one glow + treat dark circles eye cream because skin around the eyes is thinnest, driest and most susceptible to wrinkling. In the morning, I'll use a glow serum and a hydrating sunscreen. At night, I'll add a Retinoid cream.
What do you like to do when you want to pamper your skin?
Splurge on a pro treatment. It's nice to have someone else pamper you every now and then, but who has time to go to the spa on a weekly basis? Not me. Beyond my day-to-day skincare routine, I'll add an at-home exfoliating treatment or mask as needed; something DIY or perhaps our Adzuki Buffing Grains or Peel Pads if I'm in a hurry and short on time.
What are some of your favorite DIY skincare remedies?
One of the best-kept, natural beauty secrets: DIY skincare. I love creating new recipes. I've been experimenting and posting my favorite tried-and-tested DIY natural skincare remedies on the Orglamix blog. The best part is that the ingredients can be found in your own kitchen pantry.
Fall is in the air, so that means all things pumpkin and spice. My recipe for Pumpkin Spice Latte Body Scrub is perfect for treating dry skin on chilly fall nights. It smells amazing and leaves skin glowing from head to toe. If you follow it up with the Vanilla Bean Body Butter, it's like a divine pumpkin pie alamode.
I'd also recommend the Apple Cider Clarifying Treatment. It's like a purifying detox treatment for your hair. This rinse will remove product buildup for more manageable, pristine hair. It's also great for cleaning makeup brushes, too. The malic acid in the apple cider makes it antibacterial - so you're washing out germ buildup.